There are SEO experts who will help you to get your website search engine friendly. These people specialize in search engine optimization and they make their living helping webmasters to take advantage of the many benefits that come from search engine traffic. However, you do not have to pay for this if you follow a few basic things. Let's take a look at a few ideas you can do to optimize your website for search engines and get free traffic to your internet home business from it.
It is important to understand that you want search engine traffic coming to your site. To get some idea about the importance of search engine traffic you should know that over half of the overall traffic on the internet is derived through search engines. You can enjoy some of this traffic once you understand what keywords people are searching for. Your goal is to rank as high as possible for very targeted words on the top search engines which are Google, Yahoo, and MSN.
Try to view your website through the eyes of the search engines. This is not hard to do if you lay your page out targeting a specific phrase and then focus on it. You do that by naming the file you build your page on after a targeted keyword phrase. This phrase should be included in the title and description of your meta tags as well. You also include it in your headline, and in the first paragraph of your web page article.
You can also underline, bold, or italicize the keyword phrase in the first paragraph to stress the importance of that phrase. Then to avoid looking like you are spamming the page do not use that specific phrase too often. However, it is recommended to use it at the ending paragraph of your post. You can certainly use variations of the keyword phrase if it sounds natural and not forced in the conversation of the article.
Today blogging has become an important part of search engine optimization for many internet home business entrepreneurs because you can do everything that you do as a web page except it is easier. When it comes to blogs, you do not have to learn HTML code. If you know how to write, you can blog. The key thing with blogs is to be consistent and again follow proper SEO practices. Title your blog post around a keyword phrase, and then include it again in the first and last paragraphs of your blog article. If you do this you are doing a good job of letting the search engines know what this blog page is about and you stand a better chance of ranking highly for it.
One additional step that you must take is bookmarking your blog article to some of the top social directories including the Digg, Technorati, and Stumbleupon. This serves not only as search engine bait but you can also get some traffic straight from the social directories as well.
If you will develop a keyword list of several hundred phrases you can then begin to target these individually in your web page and blog articles. You can also do it in other ways such as article marketing, discussion forum posts, email marketing, ezine advertising, placing classified ads, and so on. Your goal is to develop thousands of back links that are built around these targeted keyword phrases. This will give you an unbelievable amount of traffic for many years to come.
Everything we have talked about is something you can do for free. Your only investment is the time that it takes to understand how to do it properly, and then work at it on a daily or weekly basis. The long-term benefit of understanding search engine optimization, and building thousands of back to links from targeted keyword phrases, is paramount to your overall internet home business success.
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