Social Networking has become immensely popular over the last couple of years. It has proven to give value both for the individual and for business owners. Social networking sites enable you to socialize, meet new people, connect with old friends and create new business opportunities for your network marketing company.

Twitter, Facebook, MySpace and LinkedIn are just a few sites you should participate actively in for your Internet business. Joining these sites will help you build your list of contacts, create traffic to your website, establish yourself as a leader in the network marketing industry, and share your business opportunity with prospects. Participating in forum discussions will also give you more exposure and will help you generate leads - the life blood of any MLM business.

Social networking websites allow you to be more efficient because you will be able to learn more about certain prospects through reading their profiles in the social networking site before contacting them. You don't need to find and connect with them one at a time in chat rooms and ask them about their interests to know if they are likely to join your network marketing business. After you have read their profiles and learned a bit about them, you can tell right away if they are a good fit for the kind of business you are offering. After which, you can then invite them to be on your friends' list so they can have a look at your profile as well and eventually follow the links going to your website.

Small and large business owners get value from these social networking sites by helping them to build alliances and business partnerships. They can also help to build a strong web presence and reach people globally to inform them of the products and business opportunities they are offering. So instead of going door to door to tell people about their business, they just have to create a powerful profile on these social networking sites and upload their product and business information for the world to know what they have to offer.

Before you can enjoy the many benefits of social networking, you need to carefully choose the social networks that you wish to join. I would personally recommend Twitter, Youtube and Facebook just to start. There are other social networking sites that you can branch off to later on like Squidoo, LinkedIn, and Hub Pages just to name a few. I have gotten the most results from the first three I've listed so they are definitely a good bet.